GSD

Ikon Pass Guidelines

Destination Website - Ikon Pass Standards

Promotion

While the Ikon Pass is on sale (usually from early March to early December), destinations must have a homepage promotion that links directly to the Ikon Pass website.

Ikon Pass brand team provides the creative, and those assets must be used by the destinations.

On season pass or lift ticket pages, please include a promotion for the Ikon Pass and link directly to the Ikon Pass website.

Do not include pricing or access information on your pages. Please refer guests to the Ikon Pass website for the latest details.

Pass holder benefits

Please include any perks that are unique to your destination (either on your season pass page or a separate pass holder page). Please link to the Ikon Pass website for more details on universal benefits that apply at all or most destinations.

Brand Guidelines

Always use the full name for all products, never have Ikon on it’s own without Pass

DO: Ikon Pass, Ikon Base Pass, Ikon Base Plus Pass, and Ikon Session Pass

DON’T: Ikon season pass; Ikon and Base Pass

Product names in body copy should use title case

DO: the Ikon Pass

DON’T: IKON Pass, IKON PASS

For titles/headlines, all caps is acceptable

Refer to people who have a pass as “pass holders”

Always two words

DO: Ikon Pass holder; Ikon Base Pass holder

DON’T: Ikon passholder

For additional Ikon Pass brand standards,

refer to the guidelines⁠

For Ikon App 2.0 information,

refer to these guidelines⁠

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